P.W. (Peter-Wim) Zuidhof is Associate Professor in European political economy in the European Studies program in the Department of History, European Studies and Religious Studies at the University of Amsterdam.
Zuidhof's research focuses on the history and philosophy of neoliberalism. He is especially interested in the relation between economics and neoliberalism and its specific European manifestations. Zuidhof has published on the rise of behavioral economics in EU Policy (forthcoming). For his paper titled 'Thinking Like an Economist: The Neoliberal Politics of the Economics Textbook,' Zuidhof received the Helen Potter Award for for best article in the Review of Social Economy in 2014.
Zuidhof's dissertation on the discourse of neoliberalism is titled Imagining Markets: The Discursive Politics of Neoliberalism (2012, Erasmus University Rotterdam, School of History, Culture and Communication). The thesis studies the discourse of economics textbooks and the neoliberal discourse of US and Dutch policy think tanks. Revisiting existing theories on neoliberalism, the thesis shows that neoliberalism is best understood as a discursive type of politics that draws on the market metaphor. It argues that neoliberalism is marked by a variety of performances and that these are departing from, and deconstructing existing liberal governmentalities.
Zuidhof's areas of specialization are: history and philosophy of neoliberalism, European political economy, governmentality (Foucault), rhetoric of economics, history and methodology of economics, poststructuralism and economics, and discourse theory. Areas of interest are: history and theory of European integration, political theory, economic sociology, science studies, and economic sociology.
P.W. Zuidhof teaches courses on economics and European integration at the MA and BA level.
For a current listing of course taught, follow links below:
P.W. Zuidhof is program director of the BA- and MA-programs in European Studies and Religious Studies. He has served as member of the Board of Examiners of the Department of History, Archeology and Area Studies.
P.W. Zuidhof has a Phd. from the Erasmus Univeristy Rotterdam, the Netherlands (2012), an MA. in Philosophy from the New School for Social Research, New York, USA (2003), and an MSc. in Economics from Erasmus University Rotterdam, the Netherlands (1997). Zuidhof was awarded a Fulbright Graduate Student Grant (2001-2003) and a Vera List Scholarship from the New School for Social Research (2001-2003).
Zuidhof has taught at Amsterdam University College (AUC), Vrije Universiteit Amsterdam, Leiden University, Rotterdam, Erasmus University Rotterdam, the Hogeschool voor Economische Studies (HES). He has been at the University of Amsterdam and since 2007.
Previously, Zuidhof was research associate at Department of Art and Culture Studies at the Erasmus University Rotterdam, doing commissioned research on the economics of the arts and culture for the Getty Foundation, Los Angeles, The Social Committee, DG V, European Union, Brussels, Musuem Boijmans van Beuningen, Rotterdam, and the City Council of 's-Hertogenbosch.
Zuidhof lives with his wife and three children in Amsterdam, the Netherlands.